What is a Booklet?
What is a booklet? What is the purpose of a booklet? Read this article to learn the answers!
A booklet is a foldable paper document for advertising purposes. Booklets are promotional documents that introduce a company, organisation, products, or services and aim to inform potential customers or members of the public about their respective benefits. They are typically distributed as newspaper inserts, handed out personally, or displayed in booklet stands at high-traffic locations.
What are the Goals of a Booklet? The main purpose of a booklet is to expand the reader’s knowledge on the topic covered by the booklet.
- Attracts the target audience’s attention with its appealing visual design.
- Promotes your products, agency, or service intuitively.
- Builds trust between you and your potential customers.
- More cost-effective compared to TV or newspaper advertising.
- Customers are accustomed to impressive online advertising, so a tangible and tactile booklet feels even more valuable.
Types of Booklets A booklet can take many different forms, each playing a different role. They can be categorised into the following 5 types based on format and layout.
Window Fold Booklet
This type of booklet is rarely used due to the high costs but has a strong impact when used appropriately. The inward folding allows for convenient transport, and the paper quality is very high, allowing readers to use the booklet for a long time.
Layer Fold Booklet
The layer fold booklet is a common sight in everyday life. It represents one of the most popular and widely distributed types of booklets and thus has a more formal layout than wrap fold booklets. It is mainly used for product catalogues and presentations, trade fairs, company meetings, etc.
Wrap Fold Booklet
This booklet is easy to recognise as it is a tri-fold type. It’s a fairly common booklet in everyday life. This booklet offers ample space for designers to present information and implement attractive designs, thereby enhancing the reader’s attention.
Accordion Fold Booklet
An accordion fold booklet is essentially structured like an accordion. Due to its versatility, this variant is a great folding option for booklets. The designer can allow each design element to stand alone per panel or design the booklet to open to its full width with a large, dramatic photo.
How to Create a Stunning Booklet: A Simple Guide Before you can create an eye-catching booklet, you need to download an easy-to-use booklet maker. With this outstanding booklet software, creating any type of booklet is easier than ever.